Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people, and organizations who have a purported expert level of knowledge or social influence in their field.

An influencer marketing agency, simply, is a creative marketing agency focused on bringing brands together with online influencers and content creators.

Using a single influencer marketing agency to coordinate your influencer campaigns leads to a more consistent consumer experience. Influencer agencies generally have built up a roster of preferred influencers. They know who is likely to work best with your brand’s audience.

Influencer marketing is a social media strategy where an influencer receives a payout for endorsing a brand’s product. Payouts come in the form of free products, cash, or discounts on expensive products.

Influencer marketing is a cost-effective solution that brings greater returns than other digital marketing strategies. It’s been proven to outperform banner ads, for example, and is becoming the preferred method for marketing new product launches.

Each campaign is custom made to suit every client’s needs so it’s difficult to provide a standard pricing sheet. Cost varies across agencies, and will fluctuate based on a number of factors including the number of influencers, labor costs, influencer compensation, and extra digital spending to promote the campaign.

While some brands like to be hands-on, others prefer to have the agency take care of everything, and neither is a wrong choice. However, all businesses should be as transparent as possible, so that the campaign runs exactly as they expect